Marketing & Communications Strategy
Your work is complex.
Your story doesn't have to be.
Consulting Services for Teams & Organizations
Strategic marketing communications solutions for your team's challenging initiative.
Roadmapping
Together, we clarify project goals, capture core ideas, outline first and next steps, and hash out strategy.
Planning & Making
We work with you to create a full marketing plan, including a Roadmap, phased schedules, and actionable checklists. We also oversee early content creation to ensure it's on message.
Advising & Coaching
Just need to talk it out? Let's workshop challenges and brainstorm ideas to formulate next steps.
Our Process
We iterate through three phases of work—Research, Ideation, and Implementation—asking straightforward questions and picking up on nuance along the way.There is no "big reveal." We'd rather work closely with your team to make sure that all the pieces are relevant and actionable.Our communications-focused conversations and the work we deliver benefits other areas of your business and operations.
Jake Jones
Founder, Coach & Principal Consultant
I started What On Earth because I love sharing great stories. I can help by:
Creating successful communications strategies for new or challenging initiativesTraining and coaching people who want to strengthen their side side hustle or passion project.I have 15+ years of experience in marketing and communications, teaching, and ecological design:
I've led teams and communications efforts across a range or complex and technical fields.
I designed my own curriculum while teaching at the university level in China and Vietnam.
I developed a year-long fellowship in ecological design that led to work in New York, Nicaragua, and Fargo, North Dakota.
Together, these experiences have taught me to value nature's ingenuity, to grow relationships instead of subscribers, and to commit to the wow version with my work—and yours.
The Life Cycle Project
Documenting the adventure of a lifetime. Influenced by Rachel Sussman's The Oldest Living Things in the World, we're cataloging and indexing ecological life cycles as diverse as grasshoppers, glaciers, and galaxies.First up: Helianthus annuus—the common sunflower. Over the course of 2023, we'll cultivate three varieties of sunflowers with creative documentation and outcomes:1. Hopi Black Dye Landrace for small batch natural dye at Manheim Gardens in KCMO.2. Black Russian Heirloom for small-batch sunflower oil production in Lecompton, KS.3. Wild sunflowers (wild collected) for flower pressings in KCMO.
Content coming soon at http://lifecycles.ghost.io.
Contact Us
Are you looking for clarity and purpose for your marketing? Let's connect.
Thank You.
We look forward to connecting.
A Personal Trainer for Your Project
Creative Coaching to Strengthen Your Side Hustle or Passion Project
You're probably a great fit if:
You know what your project is and why it's important
Your project isn't your main source of income... yet
You're open to putting your project in the spotlight
Schedule a free Discovery Session
What Other People are Saying
I'm just back from a successful presentation at a 600-person conference. Even though I'm nervous about public speaking, I took the opportunity because I knew I had Jake to coach me. Jake helped me structure my talking points and streamline my slides (for the audience's benefit and my own). The presentation went incredibly well! Not only did I earn a $3,000 grant for the community project I presented, I was also sought out by other attendees for the rest of the conference. This was exactly the impression I wanted to make as I begin to make a name for myself.- KC
Community Builder
You want to get people excited about your project,
But it's hard to prioritize your ideas and know your blind spots...
That's Why I'm Here.
I'm Jake. I've spent my career helping people and organizations communicate and share the heart of their story. I've done this as a teacher, a marketing professional, and now as a trainer and coach. Over the past 15 years I've perfected my approach to help people name, frame, and share their ideas with the world.As a business owner and creative professional, I know how hard it is to communicate the value and essence of a project that I'm immersed in. An expert outside perspective and experienced sparring partner can make all the difference.I'd love to help.You can learn more about me here and on LinkedIn.
Practical, Hands-On Training
Weekly 1-on-1 work sessions
Personalized training, tools, and guidance
Simple ways to organize and structure your ideas
High-touch brainstorming
Content feedback and editing
Schedule a free Discovery Session